Introduction
Introduction
Lesson 2 of 7
Get consistent results from your work with designers.
By the end of this course, you will have gained a thorough understanding of essential graphic design knowledge to help you lead successful design projects.
Here is a small sampling of the specific ways this course will help you:
Learn how to write thorough and informed briefs and ensure the deliverables you receive match your vision.
Understand the many file types involved in the design process and how, when, and why each one is used so you request and provide the correct file types and assets from designers, your team, and other vendors, ensuring all files provided are usable as intended.
Provide more effective feedback to ensure better-executed revisions and fewer revision rounds.
Speak the universal language of design used by designers and other design-adjacent vendors so you can act as an effective liaison between the design team, your team, and other vendors, ensuring no request or need gets lost in translation.
Source the right content to ensure efficient project execution.
Decode the technical side of the design process, including print production standards, color spaces, file types, fonts and typography, and so much more so you can use the design product you have received to its full capacity and engage effectively with designers throughout the design process as new and urgent challenges arise.
Understand technical specifications so you can accurately communicate project needs and avoid costly production errors.
Work with your team to develop useful templates to create your own designs as needed so you can efficiently create simple design assets without sacrificing the integrity of the original design.