Introduction
Lesson 1 of 7

Graphic design is my passion — why should it be yours?

Welcome to The Graphic Guide. In over 15 years as a graphic designer, I’ve learned the design process is a mystery to so many people. A basic understanding of the design process is essential to ensuring you ask for things that you actually need, provide feedback that gets you productive revisions, source the right assets, and produce a usable final product. Lacking this knowledge can mean results that don’t match your expectations and often costly mistakes.

Graphic design is my passion, and it’s probably not yours. That’s ok. I’ve assembled a clear and thorough roadmap for you to get everything you need out of the design process. By the end of this course, you will know everything you need to work closely with designers and other vendors to create and implement graphic design that works hard toward your goals.